On the Move June: Are you even real? Lead Generation Moving Websites vs. Real Moving Companies
Many people looking for a moving company in London Ontario go to their favourite search engine, search a term like “moving London Ontario” and click on the link that catches their attention. What they don’t know however is that the website they’re looking at may not actually be a moving company at all. In June’s On the Move blog post we talk about lead generation websites, and how to spot them. We’ll also talk about the dangers of using a lead generation company vs. a moving company in London Ontario with an established reputation and presence in the community. We’ll talk about how to spot them, how they work, and what you need to be aware of.
How do I know it’s a lead generation company?
The quickest way to find out if the moving company you’re looking at is a lead generation website is to look at the company’s name and reviews. Google Local (the listings you see in the maps, with reviews) will generally have reviews listed. Look at the “Poor to Fair” reviews and you’ll usually see a review about a different moving company showing up to do the move, or someone outright posting this is a lead generation website. Look at the company’s name and see if they’re listed in the “Canadian Association of Movers” database. Look for the logo on the website, and double check that they’re in the database afterwards.
Another great way to know if they’re a lead generation website is to look at the contact information. If there is a local address, look them up in Google Maps. If you go to “Street View” you’ll be able to see what their location looks like. Does the map bring you to someone’s house? This is probably not the company’s real location. Look at the phone number to see if it’s local as well.
How do they work?
Lead generation websites take your move information and sell it to their network of movers. These companies may pay a monthly fee to receive leads or pay per lead. You usually don’t get to choose which moving company receives your information. They may not be local at all, illegally working, or have questionable quality. That being said, if you’re lucky they could be a network of well vetted, quality moving companies as well. The trouble is, you never really know.
After you fill out your information and submit your “quote request”, your information may go to more people than you intended. Maybe you’d love for moving companies to contact you, instead of you searching them out! Read more to learn about the dangers of these sites.
Dangers of lead generation websites:
Once the moving company contacts you, you’ll have to spend the same amount of time making sure they’re a quality moving company as you would have if you found them yourself. If you find out they are not the quality moving company you were looking for, you’re right back where you started.
Occasionally, you’ll get a fantastic, professional moving company who simply does not have the resources to create their own website and generate leads. There is a substantial risk however that you’ll get a moving company that does not invest in quality employees, equipment, and is not insured.Not all lead generation websites are created equally! Some can be host to many terrific moving companies across Canada. It is important to know how to spot and protect yourself from the moving companies that are not qualified for your move.
How to protect yourself:
- Ask the right questions: Are they insured? Are employees background checked? Do they have references? How long have they been in business?
- Get the quote in writing! Never trust a word of mouth quote. Get it in writing, and signed by the company.
- Check them out! Go visit their location, or ask anyone in the area of they have heard of them Check out why moving in London Ontario is different when you move with Robson Moving & Storage!
By Kate Veinot
Robson Cartage 2000 Inc
1500 Global Dr #4